A Wuxi-made Intellectual Property (IP) drama has set a trend in China and inspired a whole host of new TV shows being put into production and broadcast across the country.
When The Journey of Flower (Hua Qian Gu), was released in June 2015 it became an overnight success, receiving an overwhelmingly positive response from viewers. Produced by Wuxi Ciwen Media, the show has received more than 15 million views online, generating a whopping 120 million yuan ($18.04 million) in net profit.
The staggering success of what was a relatively low budget production shocked the industry, and as a result launched a new era in Chinese television - fantasy romance IP dramas.
Intellectual property dramas are scripts that have been adapted from other media such as novels, cartoons, or videos and which already have a strong following.
Many of the top rating show this summer were IP dramas, so much so that some of the plots and themes are showing signs of aesthetic fatigue, as they all try to emulate the success of The Journey of Flower.
|The Journey of Flower – China's hottest TV drama of 2015.[Photo/Ciwen Media]|
Wuxi Ciwen has also expanded the range and scope of its business to include feature films, animation production, and artist management.
Wuxi Ciwen Media's latest hit - The Mystic Nine (Lao Jiu Men). [Photo/Ciwen Media]
Ma Zhongjun, CEO of Ciwen Media, said that the company keeps a close watch on market dynamics so that it can produce the most timely and thought-provoking content. "TV dramas should be close to their audience and arouse viewers' reflection on certain issues," Ma said.